Our Team

Small but mighty, our team is committed to diversifying the beauty industry.



Anisha Matharu

CEO & Product Lead


Sabrina Moin

COO & Partnerships Lead


Chris Merkle

Our Journey

We’ve worked hard to make so much progress in just over a year and don’t plan on stopping anytime soon.


Claude Jean

January 2019

Our founders meet in an interdisciplinary mobile apps development course at Georgia Tech.

May 2019

Our class project wins an award at the Georgia Tech Convergence Innovation Competition.

June 2019

We are accepted into Georgia Tech’s CREATE-X Startup Launch, a summer startup program for students.

August 2019

At the end of Startup Launch, we win a Product Market Fit award and pitch to 800+ investors, students, and fans at Demo Day.

December 2019

We launch a crowdfunding campaign through Indiegogo and officially register as a company.

January 2020

We launch our iOS app.

November 2020

We launch our web app.