By lipstick lovers,
for lipstick lovers.
What's the problem?
Finding accurate representations of lip products on a complexion like yours on retail sites, social media channels, and even beauty storefronts is far too difficult if not impossible.
Swatch of lipstick shade “Boy Bye” from kyliecosmetics.com
Swatch of the same lipstick shade on our co-founder
Buying lipstick shouldn't be risky.
Makeup lovers should be able to reference lip swatches photos that they trust when they shop, no matter their skin tone, lip shape, or skin type.
What did we do?
We've created the world’s most diverse database of lip swatches and integrated it with our proprietary skin tone matching algorithm to help makeup lovers of all complexions shop smarter for lipstick.
Available as both an iOS app for shoppers and a web integration for brands, our technology will keep you from second-guessing your next lipstick haul.
No digital overlays
No sponsored content
No unrealistic
beauty standards
Standardized lighting
Skin tone and undertone analysis
All complexions
Direction & videography by Sanaa Agency
Makeup by Maddy Martignetti
Styling by Julianna Toney
Song "Secret" by MONA
Assisted by Claude Jean, Abel Rivera, and Reginald Neal
Starring Ashwanthi Bala, Sefora Ajdaho, and Naddya Alicea