The problem.

Makeup lovers have constantly had the problem of not being able to find products represented on darker skin tones online before making a purchase. This leads them to buying products that don’t meet their expectations because of how the products are shown across social media platforms.

Each pair of photos shown on the right represent the same product as it is advertised and as it actually looks on the skin.

Buying makeup can be risky, but it shouldn't be.

A majority of makeup lovers don't trust the online resources they currently refer to when deciding what to buy, due to the lack of authenticity of photos and videos uploaded to Youtube and Instagram.

The long process of discovering new products on Instagram, watching Youtube reviews, and viewing swatches on the retail site before making a purchase still isn't reassuring enough to end up with a product that doesn't meet your expectations. 


With swatchcandy, there's no second guessing.

When a user first downloads the app, they will take a photo of their skin and input their foundation shade, so that we can, in the backend, normalize the information we have about the user's skin tone and generate a number on our scale that aligns with the tones and undertones in our database. When the user searches for any products, they will be able to see swatches on real people in order of relevance to their skin tone. All of the photos are un-retouched and color corrected to show an accurate representation of the skin tone being photographed.


Check out our accomplishments!

swatchcandy got the opportunity to give a company pitch in front of over 1,000 investors and entrepreneurs after going through a rigorous start-up incubator at Georgia Tech. swatchcandy's team was also featured in the Atlanta Business Chronicle in September of 2019 as some of the top young innovators in Altanta's tech industry.

© swatchcandy 2019 |